Data communication refers to the transfer of data from one device to the next via the use of a transmission medium. This can be through wired media, for example twisted pair wire or coaxial cable, or wireless media like optical fibers or radio waves. The data must be encoded, encapsulated and transmitted by the device that is transmitting it, and then decoded and removed from the device that is receiving it. This process is similar to the transmission of analog signals but is more complicated and concentrates on the exchange of binary data (1s and 0s).
To increase efficiencies within an company, companies are using data communication to share information more efficiently with dispersed users. To match inventory to demand and reduce the amount of waste produced, an automotive manufacturer had to communicate data to 6’000 non-trained spare parts dealers that were scattered. This required communication through an unoptimized network for data transfer and the use of a mobile app that was difficult for novice users to navigate.
Effective data communications begin by understanding your audience and how they perceive the data. It involves creating visuals to aid in the telling of the story and providing contextual information. It also involves articulating the data in a clear and concise manner. It also involves adjusting the content to the particular audience depending on their hierarchy, technical proficiency and interest level. It also means breaking the boundaries of creativity to make data communications more memorable and memorable.
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